In Korea, it's called "sannakji" — a live octopus that has been cut into small pieces or prepared whole, and served with its arms still squirming, sucking, grasping and wriggling on the plate. Sannakji connoisseurs enjoy more than just the taste of the fresh meat; they enjoy the sensation of the still-active suction cups on the octopus' arms as they stick to the mouth and attempt to climb back up the throat. Novices are advised to chew before swallowing to avoid the threat of being choked.