Why is 10:10 the Default Setting for Clocks and Watches?
- In most watch advertisements the time displayed on the watch is 10:10.
- The 10:10 position gives the clock or watch a number of benefits, here are the real reason for the setting:
- The hands not overlapping, so they're fully and clearly visible and their styling can be admired.
- The arrangement of the hands is symmetrical, which people generally find more pleasant than asymmetry, making the product more appealing to customers.
- The manufacturer's logo, usually in the centre of the face under the 12, is not only visible, but nicely framed by the hands.
- Additional elements on the face (like date windows secondary dials), usually placed near the 3, 6, or 9, won't be obscured.
- When the clock is at 10:10, the positioning of the hands creates a "v" symbol, which symbolises victory. It could be said that manufacturers use the "victory" quotient to tap into people's emotions. This is plausibly one of their emotional marketing gimmicks.
- Finally, the 10:10 hands look “happy” due to the fact that the hands look like a smile.